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Our Recap of the Chelsea Flower Show 2024

We had the pleasure of attending and selling at the world-renowned Chelsea Flower Show. It was a week full of stunning floral displays, captivating entertainment, and of course, the typical unpredictable British weather (are we surprised?). Safe to say, we absolutely loved being back for a second year.

Shaku stand display


The event kicked off with press day on Monday 20th May. Celebrity spotting was a highlight, and yes, fangirling was inevitable! We were also graced with royalty, seeing King Charles, Camilla, and Princess Beatrice among many other royals in the flesh! As Tuesday and Wednesday rolled in, so did the not-so-glorious weather, where downpours of rain brought an influx of umbrellas. Despite the rain, it was wonderful to see the variety of umbrellas, each reflecting the unique personality and style of its owner. The umbrellas added an unexpected splash of colour and vibrancy to the show, making the rainy days just as enjoyable as the sunny ones. Thankfully, the sun made a strong appearance on Thursday and Friday, enhancing the displays and allowing us to clearly see everyone’s wide smiles.

Shakera and Myleene Klass

Our stall brought friendly faces as we made sure to help our customers with the perfect purchase. We had the pleasure of meeting people from all over the world as well as seeing some familiar faces and welcoming many new ones. We loved seeing people fall in love with our silk scarves, learning the background behind these luxury pieces whilst also being glued to the mirror after trying them on. Talk about love at first sight! Our silk eye masks caught many eyes (pun intended), making for a great gift as well as a personal indulgence. You can find them here. Our newly released notebooks also went down a treat, alongside the matching cards suited for all occasions. It was heart-warming to see the smiles on faces as people tried on our products, and we took great joy in gift-wrapping presents for partners, family, and, of course, for our customers themselves.

Customers visiting the Shaku stall


Beyond our stall, we enjoyed the live music, marvelled at the garden displays, and indulged in some much-needed ice cream. The Flood Resilient Garden designed by Naomi Slade and Ed Barsley was fitting for the rainy weather, where the garden was designed to recover rapidly after heavy rainfall. A personal favourite in the Great Pavilion was The Cape Flora of South Africa, designed by Leon Kluge. This beautiful garden won the Best Exhibit in the Great Pavilion and the Best New Design award, displaying an arrangement of 22,000 stalks of 40 different proteas. The display strikingly emphasised the unique beauty of these South African flowers, leaving a lasting impression on all who visited.

Chelsea Flower Show Garden


As you can see, the Chelsea Flower Show was a fantastic event, filled with beautiful moments and pleasant interactions. If you had a chance to visit this year, we hope you had as much fun as we did and got to say hello! We loved every minute of it and can't wait to return next year!

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